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Are you considering making your properties “pet -friendly”?

By steadfast
In September 3, 2019

Entrepreneurial property managers can earn more revenue from their properties or the buildings they manage for their clients.

Americans spent nearly $60 billion on their pets. Yet in many cities, towns, and neighborhoods, according to online apartment listings site Trulia, few property owners rent out pet-friendly apartments and homes. Dog owners, in particular, often get the cold shoulder.
The pet industry has been experiencing explosive growth. According to The American Pet Products Association, almost 85 million households have a pet and over the last 30 years, pet ownership has gone from 56% to 68% of all households. most of the growth is because of changes in culture. As millennial and Generation Z consumers have come into adulthood, they have embraced the pet-owning and pet-loving lifestyles to a far greater extent than their elders. While baby boomers account for 32% of pets owned, households headed by younger cohorts account for 62% of pet ownership.

Pet-friendly properties gain the support of their community by creating pet policies that save animals’ lives. In an article by CNN, San Francisco animal welfare nonprofit SF SPCA states there’s been a surge in owners abandoning their pets due to an inability to find pet-friendly housing. Unfortunately, landlords are being blamed for these instances of animal abandonment as the reason for a lack of pet-friendly housing. While it is up to every property owner to make their own decision as to the reason they want to allow pets or not, we have to pay attention to the positive effect a landlord can have in offering homes to pet-owning renters and their pets.

 The Power of Pets When Choosing the Right Home

89% of pet owners say they would not give up their pet due to a housing restriction
81% of Americans say their pets play a role in their housing situation
31% of animal owners have refused to put in an offer on a home because it wasn’t a good fit for their animals
19% of Americans say they would consider moving for their pet
12% percent have moved for their pet

New home builders have actually begun installing retractable pet gates that tuck away neatly inside door jams as a highly requested feature in new homes to attract pet-parents.
So, if you are a homeowner looking to sell in today’s pet-friendly environment, point out the features of your home that will attract pet owners:
• Fully fenced in backyard – (91% of pet owners ranked this as the most important feature of a home to accommodate their pet)
• Locations of dog parks/walking paths/pet-friendly beaches in the area (71% ranked this as the top feature of any neighborhood they would consider)
• Proximity to veterinarians/groomers/pet supply stores (31%)

Americans love their pets and will look for pet-friendly features in the home they wish to buy, so take advantage of this knowledge by pointing out your home’s ability to meet their needs. Millennials put pets first when buying a home

• A full 73 percent of millennials currently own a pet, according to the American Pet Products Association.
• A whopping 89 percent of millennials who bought a home so far this year own a pet, according to Realtor.com.
• For this demographic, 79 percent of pet-owning homebuyers who closed on a property this year said they would pass up an otherwise perfect home if it didn’t meet the needs of their pets, according to a Realtor.com survey.
they’re often putting their furry friends’ needs at the top of their list when shopping for a home.
Millenials Are putting their pets needs in front in real estate decisions.

Recent trends highlighted several home essentials that buyers crave for their pets: ample outdoor space, a yard or at least a park within walking distance. Pet nooks (like a tucked-away nook with a built-in bed), a pet chat system (a way to communicate with your pet from anywhere using video or audio devices), pet washing stations (like in a mudroom or laundry room), and a pet door (a door insert so pet cans let themselves out and back in).

And owners with older pets often have concerns about stairs. More affluent buyers want a dog grooming station in the mudroom. Also, being near pet-friendly restaurants and pet supply stores is a big plus, especially for young urban buyers who might not have a car. A higher fence so her pets couldn’t jump out and other pets couldn’t jump in.

Some real estate professionals are adopting pet-friendly niches to express their love of pets, showing off their own pets on social media or even reaching out at dog parks with treats to connect with pets and their owners.

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